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Martech Interview with Brian Mullin on Customer Data

martechcube25 Nov 2021 Business

He focuses on personalization, targeted campaigns being utilized in the past. Evolving privacy regulations, shifts in the technology landscape, and heightened awareness over consumer privacy rights are all driving change within the digital marketing space.

 

Founder and CEO of Karlsgate, Brian Mullin sheds light on the importance of customer data shaping business in Martech Interview on Customer Data. He focuses on personalization, targeted campaigns being utilized in the past. Evolving privacy regulations, shifts in the technology landscape, and heightened awareness over consumer privacy rights are all driving change within the digital marketing space.

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